Andrea Hershatter is Senior Associate Dean and Director of the BBA Program in Emory’s Goizueta Business School. She has led this program for over two decades and helped to achieve its nine consecutive BusinessWeek ranking in the Top 10, a distinction held by only four undergraduate business programs in the world. She is the creator and chair of the Emory Entrepreneurship Summit that has connected students with Emory’s most noteworthy entrepreneurial alumni, four of whom have now reached unicorn status. Among other initiatives, three efforts she is currently pursuing are the creation of multiple liberal arts/business integrative initiatives with Emory College, the measurement of locus of control development amongst business students and a reimagining of the entire BBA curriculum.

Andrea holds a faculty position in the Organization and Management area and teaches entrepreneurship, incorporating business model canvas and design thinking approaches. Her research focuses on creativity and innovation, passions she combines with a strong interest in popular culture. She regularly consultants to corporations and academia on the Millennial generation, and has been an outside expert to the Graduate Management Admission Council in enhancing undergraduate student outreach. She is a frequent presenter on the topics of entrepreneurship, generational workplace culture, and management education. Andrea currently serves on the advisory board of the Economic Empowerment Initiative, a non-profit organizations focused on inner-city youth and on the board of directors for The Speech School, the nation’s most comprehensive center for language and literacy. She is additionally on the boards of multiple entrepreneurial ventures including Campus MovieFest, the world's largest student film festival, and PrayerSpark, the first platform to connect renowned spiritual leaders to those seeking prayer and affirmation. She is additionally active in a wide array of professional organizations and routinely holds leadership roles on multiple Emory committees, including having chaired the Emory Committee on Student Entrepreneurship. She is a GoBeyond honoree for the Goizueta 100th Celebration and is the recipient of the university-wide Emory Williams Distinguished Teaching Award, the Don Keough Award for Excellence and the Goizueta Outstanding Staff Impact Award, recognizing the most significant contributions to the School's growth, development and success during its 90 year history.


  • PhD candidate (Advanced Standing) in Institute of Liberal Arts
    Emory University
  • Master's in Fuqua School of Business
    Duke University
  • Bachelor's in Freeman School
    Tulane University