PhD in Marketing

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Consumer Behavior Theory Meet Advanced Marketing Practice

The PhD Marketing program balances solid grounding in the fundamentals of marketing with the flexibility to customize according to individual student interests. Students are expected to take required courses on substantive research as well as the tools for conducting research, in addition to electives from any number of Emory University's other programs.

Marketing Curriculum Timeline

  Fall Spring Summer
Year 1
  • Core/Area coursework
  • Business research modules
 Core/Area coursework Research paper
Year 2
  • Core/Area coursework
  • Laney Graduate School teaching workshop
  • Jones Program in Ethics training & workshops
 Core/Area coursework Research paper
Year 3
  • Dissertation proposal
  • Teaching assistantship
 Dissertation proposal Dissertation proposal
Year 4
  • Dissertation proposal
  • Candidacy
  • Teaching associateship
  • Dissertation research
  • Teaching business
 Dissertation research
Year 5 Dissertation research
  • Dissertation defense
  • Graduation
  

Faculty and Published Work

The Marketing faculty places a strong emphasis on marketing analytics. The primary research orientation of most faculty in the area revolves the development and application of quantitative models that advance consumer behavior theory and/or provide advanced tools for marketing practice. The faculty publishes widely and many faculty members are members of the review boards of leading journals such as Management Science, Marketing Science, and the Journal of Marketing Research.
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Emory Marketing Analytics Center

Analytics

The marketing department devotes considerable resources to the Emory Marketing Analytics Center (EmoryMAC). This center provides opportunities to interface with and develop research projects using data from major Atlanta-based firms. EmoryMAC is devoted to creating and disseminating findings and techniques that improve marketing performance. It is a cutting-edge academic research group focused on advancing the field of Marketing Analytics.
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Marketing Faculty

Marketing PhD Students

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Pursuing a PhD in Marketing

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