Da Young is a PhD Candidate in Marketing at Emory University's Goizueta Business School with a focus on building quantitative models to answer questions on goal-directed behavior of consumers and employees. Her research examines goal achievement dynamics and performance feedback in the domain of salesforce management, which involves rewarding the employees based on both absolute and relative performance levels. Her other areas of interest include online media consumption and the role of content characteristics in driving news readership. Prior to joining the doctoral program, Da Young received a BBA and a MS in marketing from Korea University in Seoul, Korea. She has also worked as a product manager in the cosmetics industry in Seoul, during which she planned and executed the launch of a global brand.


  • Master's in Marketing
    Korea University
  • Bachelor's in Business Administration
    Korea University