Yeohong Yoon

Yeohong Yoon is a doctoral student in Marketing at Emory University's Goizueta Business School, working with Daniel McCarthy. Prior to pursuing his doctoral degree, he earned his BBA and MS in Business (Marketing) from Yonsei University. Yeohong's research focuses on analyzing spending behavior using credit card data, and he has collaborated with multiple companies in South Korea. His works have been published in the International Journal of Advertising, Industrial Marketing Management, and Journal of Interactive Marketing.