ACADEMICS

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Full-Time, STEM-Designated MSBA Program

ANALYSIS WITHOUT INTERPRETATION IS JUST NUMBERS

Welcome to 10 months of business analytics immersion. In the full-time MS in Business Analytics program, you’ll combine strong technical and quantitative training with comprehensive business acumen. You’ll do it with the direction of some of the greatest minds in business: Goizueta professors. In a collaborative, project-driven learning environment, you’ll create innovative solutions to business problems for real-world clients. By the end of the business analytics degree, you’ll see a data problem from every angle and find innovative solutions.

  • Academic Tracks

    AI in Business, Business Analytics, Marketing Analytics, Supply Chain Analytics

  • Intensive Months

    July Start - May Graduation

  • Value for Money

    Among U.S. Programs (QS, 2025)

The Intersection of Business, Data, & Technology

Four Academic Tracks

Tracks: AI In Business, Business Analytics, Marketing Analytics, Supply Chain Analytics

Build a foundation in the fundamentals of business analytics—business statistics, business analytics, social network analytics, machine learning, data visualization, and designs analytics & optimization—then choose electives tailored to your areas of interest to complete a track. Tracks include: AI in Business, Business Analytics, Marketing Analytics, and Supply Chain Analytics.
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Real Data. Real Clients. Real World.

Business Analytics Practicum

Learn by doing. That’s the philosophy that drives our MS in Business Analytics program. You’ll work within a small team mentored by faculty to apply everything you learned in the program to devise a data-driven solution for a real client business problem. Projects conclude with an industry day where you’ll present the analysis and findings of your work to the firms that have shared their data.
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The Goizueta Difference

Goizueta Experts

  • Leading the Conversation

    Chellappa led the way on defining the term “Cloud Computing.” It’s no surprise he is leading the way in business analytics education. His expertise is in electronic markets, pricing, digital goods piracy, and economics of information security and privacy.
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  • Tackling Big Tech

    Prior to joining Goizueta, Todri developed award-winning, cross-platform advertising strategies for Google and co-founded a tech start-up with a new business model. She employs state-of-the-art quantitative modeling and machine-learning methodologies in her research and teaching.
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  • Exploring How Tech Changes Us

    A senior business intelligence engineer and consultant prior to joining academia, Adamopoulos researches how information systems and technological artifacts affect user behavior and transform business and society with a focus on personalization and mobile and social commerce.
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