Goizueta IMPACT

Maximizing Your IMPACT

Goizueta IMPACT, our signature approach to experiential learning, bridges theory and practice. In your first year, tackle a real business challenge for an actual client. This hands-on experience helps you stand out in your internship and equips you with real-world skills for long-term career success.

Fall Semester

The IMPACT core course builds the foundational skills of structured problem solving, persuasive communication, and managing the work of a problem-solving team.
Spring Semester

Project teams launch and begin work with students putting problem-solving skills into action and faculty and external coaches providing support. Student teams present project recommendations and compete for the Goizueta Gold grand prize at Goizueta IMPACT Showcase Day.
The IMPACT Advantage

Leverage your client project experience to succeed in your summer internship and launch your career. Start your internship ready to make an impact on Day One. Get the IMPACT advantage, and you’ll hit the ground running in your career.

How Do Projects Work?

You will have the opportunity to solve an issue of strategic importance for a client in the field or discipline of your choice. Throughout the semester, expert faculty and coaching resources support the teams in developing their insights and recommendations. At the end of the semester, project teams present their recommendations to panels of clients, other business leaders, faculty, and staff. Goizueta IMPACT Showcase brings over 300 judges to campus, providing a tremendous opportunity to connect with the broader business community and showcase our student talent.

Sample IMPACT Projects

Client	Project Type	Project Goal
Toccoa Capital	Finance	TCM is exploring the growing trend of sale-leaseback transactions as a strategic opportunity. Evaluate the financial and accounting implications of these transactions under current FASB guidelines and assess their viability as a profitable investment strategy for TCM.
Pioneer Processors	Finance	A boutique private equity (PE) firm is looking to value its platform focused on the firewood processing industry. The PE owners want to understand the potential for growing this platform into an integrated national pulp wood processing conglomerate, through partnerships, joint ventures, and/or full/partial acquisitions, to maximize returns.
Fortune 500 Tech Company	Marketing	The client is developing an integrated ecosystem that enables its hardware devices to work seamlessly together, aiming to deliver a superior user experience. Help the client to understand how this ecosystem can enhance its brand perception and drive demand across consumer and enterprise segments.
United Wheels	Marketing	United Wheels has embarked on several experiments for using AI in marketing but lacks a comprehensive strategy that can inform priorities, areas of transformation, and investments. Provide an end-to-end strategy on how to leverage AI for growth within the company’s marketing capabilities.
Lowe's	Operations	Address Lowe’s strategic goal of enhancing the use of its consumer app to create a cohesive, Millennial-focused customer experience that bridges digital and in-store interactions.
Yukan Foods	Operations	As Yukan prepares to scale nationwide, optimize its logistics strategy to improve inventory management, streamline shipments, and reduce freight costs, enabling sustainable growth and competitive positioning in both B2C and B2B segments.
National Non-profit	Strategy	Since 2018, the organization has delivered a 3-day in-person academy for directors. Assess the program’s efficacy, refine the evaluation framework, and identify opportunities for improvement to ensure the academy contributes meaningfully to leadership development and youth success across our national network.
McPherson Oil	Strategy	Provide the business model for McPherson to vertically integrate a new company in the petroleum equipment space that would support customer inventory storage and dispensing equipment.