Artificial Intelligence (AI) is at the center of disruption and rapid change facing almost all sectors and industries. To compete in today’s digital economy, you must understand these transformational technologies to differentiate your business. The Leveraging AI for Business course will build your foundational understanding of these concepts in a non-technical, highly-interactive format, where you will understand how to successfully integrate AI and generative AI into your organization, survey the multitude of ways businesses are leveraging AI to gain insights, and learn to think like a data scientist and effectively communicate with technology teams around the topic of AI and generative AI.
CONTINUING EDUCATION & PROFESSIONAL DEVELOPMENT
Understand Transformational Technology
-
Number of Days
On-campus: April 14-15, 2026 -
Number of Hours
8:30 a.m. - 4:30 p.m. each day -
Course Investment*
Group Discounts Available
What is Leveraging AI for Business?
Jesse Bockstedt, Goizueta faculty, introduces himself and the Leveraging AI for Business course, and discusses how this course will enhance the operations of your business and help you gain a more robust understanding of these technologies, the language, and how to incorporate them into different business functions in your organization to accelerate productivity.
Leveraging AI For Business
How It Works
Leveraging AI for Business provides you with a deep understanding of transformative technologies, in a non-technical, highly-interactive format, exploring existing and emerging developments of machine learning in data science, predictive modeling, and generative AI. Discover how to enhance your business strategy by understanding which AI technologies are most relevant to your business needs.
Leveraging AI For Business
-
-
Machine Learning, Deep Learning, and Big Data: The Technological Foundations of AI
We will provide a gentle overview (i.e., nontechnical) of the underlying technologies that have enabled AI and where we currently are relative to AI. You will develop the intuition and understanding of how machine learning and deep learning techniques work and appreciate the role of data in AI and how they all relate to current AI capabilities and future possibilities. -
Generative AI
You will understand Generative AI in detail - how it works, what it does and doesn’t do, how companies are using it, what are the key value and cost drivers, and what are the current best practices and use cases for generative AI across different industries. You will outline a project for applying generative AI in your organization. -
AI Agents and Agentic Workflows
This session introduces AI agents and agentic workflows as the next evolution of enterprise AI, moving beyond tools to semi-autonomous systems that plan, act, and learn. Participants will explore how organizations are already deploying AI agents to automate research, decision support, and operational tasks, and will gain hands-on exposure to designing simple agentic workflows. The session clarifies where agents add value, where human oversight remains essential, and how agentic systems change the way work is organized and executed. -
AI Maturity and Organizational Readiness
Building on an understanding of AI agents, this session focuses on whether and how organizations are prepared to scale AI responsibly. Participants will assess their organization’s AI maturity across strategy, data, technology, talent, culture, and governance, and identify the key constraints that limit impact. Through frameworks and real-world cases, the session examines how firms move from pilots to platforms, translate AI capabilities into operational readiness, and design practical roadmaps that link AI initiatives to measurable business value. -
Organizational and Societal Impacts of AI
As AI systems become more autonomous and embedded in decision-making, their organizational and societal consequences become unavoidable. This session examines how AI and agentic workflows are reshaping jobs, skills, leadership, and accountability, while also raising ethical, legal, and reputational concerns. Participants will reflect on workforce implications, trust, and human oversight, and will develop an AI code of responsibility tailored to their organization. The session equips leaders to balance innovation with responsibility, recognizing that trust and governance are essential enablers of sustainable AI adoption.
Learning Objectives
Gain a sound understanding of the current and future capabilities of AI and generative AI, and how to leverage them in a business context.
Learn to think like a data scientist and effectively communicate with technology teams around the topic of AI and generative AI.
Survey the multitude of ways businesses are leveraging AI to gain insights.
Understand how to successfully integrate AI and generative AI into your organization.
Understand how your business can leverage AI and generative AI to create value for your customers and create efficiencies in your organization
The Emory ROI
-
100%
of survey respondents would recommend this course to a colleague -
88%
of participants expressed confidence in their ability to apply the knowledge and skills gained from the course to their professional roles -
50%
of workers believe automation and AI have enhanced their professional skills
Participant Insights
-
Bianca Irizarry, Director of Commercial Partnerships at KAYAK Software Corporation, shares how she wants to be a changemaker in her organization and bring her enhanced AI knowledge back to her team. -
Maegan Moguel, Sr. Manager of Culture Marketing at Red Bull NA, shares AI is playing a larger role throughout her organization, so she wanted to have a foundational understanding of AI in business and how she can utilize it in her day-to-day work. -
Lars Lofas, Founding Partner at Digital Legacy, shares that he wanted to understand the development in AI and how he can better understand from a business perspective.
Customize Your AI Learning
AI is reshaping how brands understand customers, personalize experiences, and optimize performance. This course shows you when, where, and how to use AI to move key marketing metrics. Learn to boost engagement, enhance targeting, analyze content and performance patterns, and uncover insights traditional tools can’t reach—giving your marketing strategy a measurable competitive edge.
Organizations are increasingly blending human strengths with AI capabilities to improve speed, precision, and efficiency. This course helps you identify high-value collaboration opportunities across the operational lifecycle. Through guided simulations and design frameworks, you’ll learn how to streamline workflows, reduce bottlenecks, and enhance decision-making by integrating human–AI teaming into core processes.
AI agents can automate follow-ups, routing, reporting, research, and countless repetitive tasks across the business. In this course, you’ll build your own no-code AI agents designed to streamline your workflows and free up your team for higher-value work. Learn how to map automation opportunities, structure agent instructions, and deploy simple yet powerful generative AI tools to increase overall efficiency.
Strong prompting is quickly becoming a core leadership skill. This course teaches you how to design reliable, high-quality prompts that drive consistent results across writing, analysis, workflow design, decision support, and more. You’ll build AI-enhanced processes, create reusable prompt templates, and learn how to translate business challenges into clear, production-ready AI instructions.
AI is moving from experimentation to enterprise impact—and leaders need a clear path forward. This course gives you the strategic foundation to align AI with real business value, without getting lost in technical detail. You’ll learn how to assess your data readiness, pinpoint high-value use cases, and redesign workflows for AI-enabled efficiency. Through practical frameworks and guided mapping exercises, you’ll evaluate cost-versus-value opportunities, outline governance essentials, and build a 12-month roadmap tailored to your organization. You’ll leave with a structured, actionable strategy to begin scaling AI where it matters most.
Instructor Spotlight
-
Jesse Bockstedt
Jesse Bockstedt, PhD, is Senior Associate Dean for Graduate Programs and Professor of Information Systems & Operations Management at Goizueta Business School. His research explores behavioral economic issues in technology-mediated environments, with work published in leading journals such as MIS Quarterly and Information Systems Research. A recognized voice on the future of AI, he frequently contributes insights on how organizations can effectively integrate emerging technologies into their operations. -
Rajiv Garg
Rajiv Garg’s, PhD, research examines how information flows through digital platforms and networks, using economic and statistical methods to inform data-driven strategy and policy. His work has guided for-profit, non-profit, and government organizations in developing effective digital approaches. Published in top journals such as Management Science and MIS Quarterly, his research has also been featured in Forbes, Fortune, and other major media outlets.
Pricing Details
The course fee covers program materials, parking, and includes daily breakfast, lunch, mid-morning/mid-afternoon break snacks, and all-day hot/cold beverage service.
Available Discounts:
We offer discounts for select constituents:
- Civic Organizations
- Custom Clients
- Emory University Alumni
- Emory University Employees
- Emory Healthcare Employees
Group Discounts: Organizations are eligible for a group pricing package for sending multiples participants through our in-person and online programs over the course of a year. Please contact us for more information about our special pricing or to receive your code before you register.
Other Support You May Be Eligible For:
- Employer Tuition Assistance: Does your employer offer tuition assistance? Here are justification letters that you can download/edit and send to your supervisor to request tuition assistance.
- Segal AmeriCorps Education Award: AmeriCorps members are eligible to receive the Segal AmeriCorps Education Award. The award can be used to pay current educational expenses for Emory Executive Education programs.
Please contact a Learning Advisor for more information about our special pricing or to receive your code before you register. Discounts cannot be combined and do not apply to Early-Bird or Limited-Time course pricing.
Emory Executive Education Credentials
Upon successful completion of a course or a certificate you will earn a digital badge that will be emailed to you directly. You can showcase your Emory Executive Education credentials by adding your digital badge to your email signature, resume, personal website, Facebook, Twitter, or LinkedIn. These digital badges represent a visual certification that is embedded with data and will allow future employers to gain a better understanding of what you have learned.
